Your existing customers are your cheapest growth channel.
Bring back lapsed customers, reward referrers, fill empty slots — all automatically. No marketing degree required.
Built-in templates•Average 22% rebooking lift*•Cancel anytime
Rebooking on autopilot.
Pets are due for grooming on a predictable cadence. We track each pet's frequency, calculate the next due date, and reach out at exactly the right moment.
Growth tools that talk to each other.
Segments, coupons, referrals, and reviews share the same customer database — not 5 disconnected tools paying 5 separate bills.
Set up once. Run forever.
Default campaigns ship configured. Toggle on, edit the copy if you want, and let them run.
Every cohort gets the right nudge. Automatically.
Pets due for grooming, customers who haven't visited in 90 days, holiday and seasonal moments — every campaign ships pre-configured. Toggle on, walk away, watch revenue come back.
- Service-interval reminders
- Lapsed-customer win-backs
- Seasonal campaigns
- Quiet-period guard
- Conversion tracking
Group customers by behavior. Not by spreadsheet filtering.
Customers who spend over $500/month. Customers with senior dogs. Customers acquired via Instagram. Define a segment once with rules — it auto-updates as customer data changes. Use it for campaigns, messages, or insight.
- Rule-based segments
- Auto-refresh
- Use in campaigns
- Use in reports
- Default segments shipped
Every happy customer is a referrer waiting to happen.
Each customer has a unique referral link — share on WhatsApp, paste in an Instagram bio, print on a card. New customers via that link credit the referrer, and both get a configurable reward.
- Unique link per customer
- Configurable rewards
- Both sides rewarded
- Auto-trigger after 5-star reviews
- Referral dashboard
Discount codes that work with your booking flow.
Run an Instagram promo, give a goodwill discount, send a one-off "we're sorry we missed you" code. Coupons integrate natively into the booking flow — customers paste at checkout, validation is real-time.
- Fixed amount or percentage
- Usage limits
- Expiry dates
- Public booking flow validation
- Logged on the booking
Turn happy customers into reviewers. Automatically.
After every completed booking, customers get a review request. Five-star reviewers are nudged to Google / Facebook / Yelp. Lower-star feedback routes to you privately — fix the issue before it goes public.
- Auto-request post-completion
- Star rating + written feedback
- High-star → public review
- Low-star → private feedback
- Review dashboard
A free SEO health-check for your Google Business profile.
Free tool: paste your salon name, get a graded report on your Google Business profile, reviews, and local SEO presence. Reveals what to fix — even if you're not a customer.
- Free, no signup required
- Google Business profile completeness
- Review count + recency
- Actionable fixes
Stop chasing new customers. Start filling slots automatically.
“Rebooking reminders alone added two bookings a week per groomer. The lapsed-customer campaign brought back 18 customers in the first month — almost all of them rebooked twice.”
* Illustrative. Real customer metrics replace these before publish.
A growth platform, not a CRM bolt-on.
| Capability | Generic email tool / CRM | ThePetsMonk |
|---|---|---|
| Per-pet rebooking cadence (not customer-level) | ||
| Auto-suppression based on upcoming bookings | ||
| Built-in referral program with reward types | ||
| Coupons integrated with booking checkout | ||
| Review routing (high → public, low → private) |
Frequently asked questions
How does the rebooking engine know when to remind a customer?
Each pet has a grooming frequency (set from its breed by default, override-able per pet). The engine watches for pets whose last completed booking + frequency lands within the reminder window (default 7 days out). Customers who already have an upcoming booking are auto-skipped, so we don't pester regulars.
Can I customize the rebooking message?
Yes. The default copy is editable per channel (email, SMS, WhatsApp). Add a coupon, change the tone, target by customer segment.
Will customers be spammed if they have multiple pets due the same day?
No. The system dedupes by customer — Sarah's two pets due the same day produce one reminder mentioning both pets, not two separate messages.
What's a customer segment, and how does it differ from a list?
A segment is a rule-based grouping that updates automatically. Define rules like "spend > $500 AND pet type = Dog AND last visit < 60 days" — the segment auto-updates as customer data changes. Lists are static; segments are alive.
How does the referral program work?
Each customer gets a unique referral link they can share. New customers signing up via that link credit the referrer. Both sides get a configurable reward (credit, discount, or percentage). The referral dashboard tracks top referrers and revenue attributed.
Can I run a discount campaign without changing my prices?
Yes. Create a coupon code with the discount type, amount, usage limits, and expiry. Customers paste the code during the public booking flow. The booking is logged with the coupon used, so you see exactly which campaigns drove revenue.
Your existing customers want to come back. Make it easy.
Free forever. Default campaigns. Real revenue lift.