Marketing & growth

Your existing customers are your cheapest channel.

Bring back lapsed customers, reward referrers, fill empty slots — all on autopilot. Five growth tools sharing one customer database, not five separate subscriptions.

Default campaigns shipped · Average 22% rebooking lift · Cancel anytime

app.thepetsmonk.com › grow › rebooking

Rebooking campaigns

Auto-sent reminders that bring customers back

114

rebooked

this month

$9,690

attributed revenue

+22% vs Apr

32%

reply rate

across channels

6-week reminder · Full Groom

Email

After last visit + 42 days

47 / 124

rebooked

12-week reminder · Bath

WhatsApp

After last visit + 84 days

36 / 86

rebooked

Lapsed customer win-back

Email

No visit in 90 days · with WELCOME10

24 / 218

rebooked

Birthday promo

WhatsApp

On pet's birthday · 9 AM

7 / 12

rebooked

Holiday slot opener

Email

2 weeks before Dec 22

paused

9:41

1 of 24

Time to book Milo's next groom 🐾

P

Pawfect Grooming

to Sarah · 2 hours ago

Hi Sarah,

It's been 6 weeks since Milo's last groom — about time for the next one?

Available · this week

Fri, May 23 · 2:00 PM

Sarah J. · same as last time

— Charli & team

$2M+Revenue managed
22%Avg rebooking lift
10+Hours saved / week
500+Pets groomed monthly
98%Platform uptime
4.9★Average review rating
$2M+Revenue managed
22%Avg rebooking lift
10+Hours saved / week
500+Pets groomed monthly
98%Platform uptime
4.9★Average review rating
+22%

Rebooking on autopilot.

Pets come on a predictable cadence. We track each pet's frequency and reach out at exactly the right moment.

RSReC

Five tools, one database.

Segments, coupons, referrals, reviews and rebooking share the same customer record — no integrations, no duplicate state.

On

Set once. Run forever.

Default campaigns ship pre-configured. Toggle on, edit the copy if you want, then leave it alone.

Everything in the growth kit

Five growth tools.
One customer database.

Rebooking, segments, referrals, coupons, reviews — plus a free local SEO audit. Built to talk to each other, not duct-taped together.

Campaigns2 active
Service-interval+38%
Lapsed win-back+12%
Holiday Special
New Year refresh

Rebooking engine

  • Service-interval remindersper-pet cadence, Goldendoodle every 6 weeks, Beagle every 12
  • Lapsed-customer win-backsauto-engage past your threshold, optionally with a coupon
  • Seasonal campaignsHoliday, Summer, New Year, Anniversary, recurring yearly
  • Quiet-period guardcustomers with an upcoming booking aren't pestered
High-value, due soon3 rules
IFSpend> $500
IFDays since visit35 – 90
IFPetDog · med / lg
Matches124

Segments

  • Rule-basedcombine spend, frequency, pet type, acquisition channel, lifecycle stage
  • Auto-refreshsegments update as customers change, no manual maintenance
  • Use in campaignstarget a rebooking promo at high-spend customers only
  • Default segments shippedActive, Lapsed, High-Value, New, ready on day one
90-day funnel$2,150
Links shared248
Visits186
New customers48
Rewards paid42

Referrals

  • Unique link per customergenerated automatically
  • Configurable rewardscredit, fixed discount, or percentage off, your call
  • Both sides rewardedreferrer + referee
  • Auto-trigger after 5★ reviewshappy customers prompted to share
Active codes3 live
WELCOME1010% off48 / 100
SUMMER25$25 off12 / 50
FRIENDSFree nail trim5 used
Validated at checkout · attribution logged

Coupons

  • Fixed amount or percentageyour choice per coupon
  • Usage limitstotal uses, per-customer uses, minimum order amount
  • Expiry windowscodes auto-expire
  • Public booking flow validationcustomer pastes, sees discount live
Routing logic4.9★ avg
5★Nudge public78%
3★Reply private14%
1–2★Block public8%

Reviews

  • Auto-request post-completionemail, SMS, or WhatsApp
  • Star + written feedbackcaptured on the customer record
  • High-star → public reviewhappy customers nudged to Google / Facebook
  • Low-star → private feedbackissues reach you first, not the public
Sarah's Grooming · auditB+
84
Google profile
92
Reviews recency
88
Hours filled in
62
Photos > 12
42

Free SEO health-check

  • Free, no signuppaste salon name, get a graded report
  • Google Business profile completenesswhat's missing, what's hurting rankings
  • Review count + recencycompare to local competitors
  • Actionable fixesprioritized list of what to do this week
Not a CRM bolt-on

A growth platform that knows
it's a grooming salon.

The things a generic email tool simply can't do for a salon.

New campaign · draftIdle
ToAll subscribers · 1,248
Fromhello@sarahsgrooming.com
SubjectA note from us — come back soon
One-off blast
No per-pet cadence
No auto-suppression
No coupon attribution
No referral program
No review routing

A generic email tool / CRM

  • Customer-level listsnot per-pet cadence
  • No auto-suppressionpesters customers who just booked
  • Coupons live in a different toolno booking attribution
  • No built-in referral programbolt one on, hope it works
  • Reviews land wherever they landno high / low routing
G

Grow · this month

5 campaigns active · 1 audit

+22% lift

Service-interval

Per-pet cadence · 124 due

+38%

Lapsed win-back

WELCOME10 coupon · 412 targeted

+12%

Referrals

$25 / $25 · 23 referrers

$2,150

Reviews

4.9★ · public-nudge on

78%
Quiet-period guard on · regulars never get a reminder

ThePetsMonk

  • Per-pet rebooking cadenceGoldendoodle every 6 weeks, Beagle every 12
  • Auto-suppressioncustomers with an upcoming booking are skipped
  • Coupons integrated with booking checkoutattribution logged on every booking
  • Built-in referral programunique link, configurable rewards, top-referrer dashboard
  • Review routing4–5★ to Google / Facebook, 1–2★ to your private inbox

Turn last quarter's customers into this quarter's bookings.

Default campaigns shipped · 22% average rebooking lift.

From the salon floor

The dogs we thought
we'd lost forever.

4-salon group · Hyderabad
Rebooking reminders alone added two bookings a week per groomer. The lapsed-customer campaign brought back 18 customers in the first month — almost all of them rebooked twice.
T
Tom
Multi-location owner · 4 salons
+22%
average rebooking lift across active salons
+2/wk
bookings added per groomer from automated reminders
18
lapsed customers recovered in the first month
Lost+18

* Illustrative. Real customer metrics replace these before publish.

Stop chasing new customers. Turn on the default campaigns, let the existing ones come back, and fill the empty slots automatically.

Rebooking engine
Segments
Referrals & coupons
Review routing
app.thepetsmonk.com/grow
MON
21
TUE
22
WED
23
THU
24
FRI
25
8 AM
9 AM
10 AM
11 AM
12 PM
1 PM
2 PM
3 PM
9:00 AM
Cancelled
10:30 AM
Haircut
1:00 PM
Full Groom
9:30 AM
Bath & Brush
11:30 AM
Haircut
12:30 PM
Nail Trim
10:00 AM
Full Groom
12:00 PM
Bath & Brush
9:30 AM
Bath & Brush
10:30 AM
Haircut
11:30 AM
Full Groom
1:00 PM
Nail Trim
now
10:00 AM
Full Groom
11:30 AM
Haircut
12:30 PM
Bath & Brush
Haircut
Bath
Full Groom
16 bookings · this week
The platform

Built for every part of your salon.

Eight tools that actually talk to each other. Cancel the other six subscriptions you're paying for.

9:41
Sarah's Grooming
Open today
Sarah's Grooming
Book a slot for Milo
May 2026
M19
T20
W21
T22
F23
S24
S25
Available · Fri
5 open
9:00
10:30
12:00
2:00
3:30
5:00
Online booking

Bookings that come in while you sleep.

A booking page that works on any phone, or embed it on your site. Pet parents pick the slot — you wake up to a full Friday.

Milo
Milo Henderson
Golden Retriever · 4 yrs
Vaccinated
Visits
14
Last
3 wk
Notes
2
+248 more clients
Customers & pets

Every pup, perfectly remembered.

Pet profiles with vaccinations, intake, history and notes. One source of truth for every visit.

Email
Confirmation sent to sarah@…
Auto
SMS
Reminder sent · 24h before
Sent
WhatsApp
Sarah: "See you Friday"
Live
Communications

One inbox. Three channels.

Email, SMS and WhatsApp from a single thread — and most of it sends itself.

Friday

23

May

M19
T20
W21
T22
F23
S24
S25

Buddy · Bath

9:00 AM

Confirmed

Luna · Full groom

10:30 AM

Confirmed

Milo · Trim + nails

1:00 PM

Confirmed
Schedule & calendar

Drag, drop, done.

Recurring bookings, lunch blocks and smart conflict detection. The day rearranges itself when one pup runs late.

Invoice · 0427
Paid
Full groom — Milo$65.00
Nail trim$15.00
Blueberry shampoo$8.00
Total$88.00
Settled
Payments & invoicing

Get paid before they leave.

Tap to pay, deposits, packages, recurring memberships — receipts sent automatically.

Win-back · running
12 / 30
+23%
rebookings this month
12 dogs returnedGoal · 20
Marketing & growth

Win back the dogs you miss.

Automated win-back campaigns refill empty slots and bring lapsed clients back.

P
Priya G.
Lead groomer
Clocked in
M
Marcus T.
Groomer
On break
A
Ana R.
Bather
Off
Staff & operations

Who's in. Who earned what.

Schedules, clock in/out, tips and commissions — tracked automatically.

Revenue · 30d
+18%
$28.4Kvs $24.1K
Reports & analytics

Know what worked. Fix what didn't.

Revenue, retention, no-show rate, top services — clear, weekly, yours.

Setup

From zero to first booking in under an hour

No training calls. No consultants. Three short stretches between dogs.

80%

Setup almost done

4 of 5 steps · publish to go live

Live in 2 min
Logo & shop name
3 services · pricing
Hours · Mon–Sat 9–6
Brand colour · Rose
Booking page liveNext
Step 012 min

Tell us about your shop

Add services, hours, and team. We auto-build your booking page in your brand colour.

Add customers

Import from CSV · review before saving

customers.csv

28 KB · 1,248 rows mapped

Parsed

Preview · first row

David Chen

Max · Golden Retriever · +1 (555) 0142

VIP
312 pets · 0 dupes
Step 025 min

Bring your regulars across

Drop a CSV — pets, breeds and notes come with. Zero duplicates, zero retyping.

Shared everywhere
9:41
book.pawfect.com

Pawfect Grooming

Friday · 11:30 AM open

Step 03Today

Share the link, fill the book

Drop it in your Insta bio, paste it in WhatsApp, stick a QR on your door. Calendar fills 24/7.

Questions

Questions, before you turn the campaigns on.

How does the rebooking engine know when to remind a customer?

Each pet has a grooming frequency (set from its breed by default, override-able per pet). The engine watches for pets whose last completed booking + frequency lands within the reminder window. Customers who already have an upcoming booking are auto-skipped, so we don't pester regulars.

Can I customize the rebooking message?

Yes. The default copy is editable per channel (email, SMS, WhatsApp). Add a coupon, change the tone, target by customer segment.

Will customers be spammed if they have multiple pets due the same day?

No. The system dedupes by customer — Sarah's two pets due the same day produce one reminder mentioning both pets, not two separate messages.

What's a customer segment, and how does it differ from a list?

A segment is a rule-based grouping that updates automatically. Define rules like "spend > $500 AND pet type = Dog AND last visit < 60 days" — the segment auto-updates as customer data changes. Lists are static; segments are alive.

How does the referral program work?

Each customer gets a unique referral link they can share. New customers signing up via that link credit the referrer. Both sides get a configurable reward (credit, discount, or percentage). The referral dashboard tracks top referrers and revenue attributed.

Can I run a discount campaign without changing my prices?

Yes. Create a coupon code with the discount type, amount, usage limits, and expiry. Customers paste the code during the public booking flow. The booking is logged with the coupon used, so you see exactly which campaigns drove revenue.

156+ groomers on board

Start grooming
smarter, not harder.

A free plan that's actually useful. Setup that takes minutes. A team that picks up the phone.

No credit card
Free forever plan
Cancel anytime
Setup in under an hour
9:41

Thursday, May 23

9:41

WhatsApp Business

Wed

Reminder sent to Sarah

Milo's Full Groom tomorrow at 11:30 AM

Stripe

1:42 PM

Payment received · $85.00

From Sarah J. · Milo's Full Groom

Stripe

9:27 AM

Payment received · $45.00

From James W. · Cooper's Bath & Brush

Google

now

★★★★★ new review

"Milo looked amazing — thank you!"

Gmail

8:14 AM

Vaccination expiring · Bella

Rabies expires in 7 days · renew by May 30

23

Google Calendar

Mon

New event · Cooper

Tomorrow 9:00 AM · Bath & Brush

Losing customers on Google?

Run audit